What is an obm?

Hey!! I’m Becky and I’m so excited that you stumbled across my very first blog post! I can’t wait to share all the things with you …how I went from teacher to freelancer to certified OBM and all the tips and tricks I’ve learned (and continue to learn) along the way. 

But first things first….what exactly is an OBM?

monstera leaves

OBM stands for Online Business Manager, aka- the business owner’s bestie / right hand (wo)man. Our main goal is to take over the daily operations of your online business to free up time for you (the badass business owner) so that you can focus on doing the things that actually will drive your business forward (being the amazing world-changer that you are). 


So let’s break it down even further.

OBM’s focus on these business areas: 

  1. Project Management – anything from launching a course to setting up memberships in online programs to creating a website 
  2. Operations Management – think systems, workflows, client relationships, business organization 
  3. Metrics Management – tracking stats so you can see what’s working (and do more of those things) and what’s not working (so you can adjust) 
  4. Team Management – managing your existing team and helping you grow your team

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So you might be thinking—what’s the difference between an OBM and a VA? 

  • As a project manager, an OBM comes up with strategy and delegates tasks to the team, where a VA is an implementer. VA’s are so essential to the team because they carry out these tasks and get things done. 
 
  • OBM’s are responsible for the daily operations of the whole business (or project) which includes making sure the team is completing their assigned tasks, where VA’s work on a task-to-task basis. 
 
  • OBMs lead the team and are responsible for all members pulling their weight – where VA’s are members of that team and only responsible for making sure their assigned tasks are completed on time. 
 
  • OBMs work side by side with the business owner, discussing strategy and priorities – while the VA may not even be aware of the long term business goals or strategies involved, only of the tasks they need to complete. 
 
  • Typically, OBM’s work on a retainer + incentive basis while VA’s work on an hourly rate 

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What are the most important characteristics of an OBM?  

  • Being able to see the big picture of a business and then being able to break it down into steps to actually make things happen 
  • Having a love for systems and procedures – anything that makes things work in the most efficient and productive way 
  • Being able to sort through chaos and organize a business 
  • Having a manager mindset 
  • Being strong at communicating and delegating 
  • Understanding the online marketing world. 

For me – organization is my sweet spot. I love turning the chaos of disorganization into a streamlined sense of calm and order. And being able to help you get from chaos to calm – it’s my favorite thing to do. 

As a Certified OBM, I specialize in getting you organized, alleviating the frustration of wasted time and energy and get you settled into spending more time in your creative zone of genius. Setting up project management tools, creating systems, automating your processes and creating organizations inside your business so that everything runs effortlessly. Organization is truly the gift of time and money. 

If you are feeling overwhelmed in the daily tasks of your business – grab my top 10 tips to ditch overwhelm and get organized (find it in the side bar ➡️) for some quick organizational wins you can implement today.

Want to talk more about how I can help you get organized in your business? Click HERE to book a call with me.

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